The short answer is a resounding “NO”! At least not if you are new to marketing online. Not at first. But most everyone dreams of being able to make money doing nothing. And internet marketing can be used to eventually make passive residual income. Residual income is income that continues to be generated after the initial effort has been expended. So, if you work hard and do things right in the beginning, you will continue to earn off of this effort, even long after you have moved on to other things.
Success in internet marketing usually comes very slowly. You could go on for years without seeing any return, but if you are consistent and continue to work at it, you will gradually begin to see the money rolling in. And once this happens, you will see the snowball effect take place and eventually you will be able to make money doing nothing!
So what do you need to work at? You need to bring traffic to whatever it is that you are promoting – to your blog or website or to your affiliate product website. The more people you can get to your website, the more sales you will make.
So what are some of the pros and cons of internet marketing?
First of all, if you prefer to have a regular “guaranteed” paycheck where the amount of time you put in equals the amount of money you receive, internet marketing is probably not for you. If you don’t like to study and learn new things, learning internet marketing is probably not for you. If you need someone else to motivate you or manage your activities, internet marketing is not for you.
One of the most obvious pros of internet marketing is that you don’t have a boss telling you what to do. You work for yourself and make all the decisions. Being able to work whenever and wherever you please is a great goal to shoot for.
Your pay is not an hourly wage or salary so there is no limit to how much money you can make. Let’s say for example that you decide to write your own e-book (it may sound difficult to you now but this is a very attainable goal if you do just a little bit of training). You spend a lot of time on this e-book and then you make money off of the sales for years to come – you just need to make sure that you are driving traffic to the sales page of your e-book.
This is what passive residual income is. . .and it is one of the greatest benefits that internet marketing offers. Putting out or representing a quality product once or twice a year will have a great impact on your income for the months or years, even if you’re not working. Again, that’s how you can make money doing nothing.
If all things were possible, how many people would prefer to work for themselves? If you did a survey among your family members, friends and acquaintances, you would probably find that the vast majority of them would say that owning a business is a dream of theirs but that they are afraid to make it a reality. Here are four ways MLM eliminates start up fears and can get a newbie on the road to entrepreneurial success.
Low Initial Costs
One of the main reasons people hesitate to start their own business venture is cost. They think that if they don’t have a five or six-figure reserve to start with, they won’t be able to get a business off the ground. One of the benefits of a MLM business is that someone can get started with a small investment. In many cases, the initial outlay is $500 or less.
Limited Time Investment
Someone who already feels pulled in many different directions due to career and family responsibilities may be hesitant about starting a business. They may feel adding anything else into the mix would be the proverbial straw that broke the camel’s back. MLM doesn’t have to be a full-time effort (at least not right away) and the time investment can be as little as five hours a week.
When people talk about their reasons for not starting a business, perceived risk is one of the main things holding them back. If over half of new business ventures fail within the first two years, it’s understandable why someone would not want to give up his or her main source of income to take a chance on something which does not have a built-in safety net.
A MLM venture can be started on a part-time basis, which definitely lowers the risk associated with starting a new business. The new business owner can take the time necessary to build the business without giving up his or her day job until the business is generating enough income to make it worthwhile to do so.
Lack of Business Knowledge
People who may otherwise be interested in starting a business may be afraid to start one because they haven’t taken business courses. Someone who is not familiar with business accounting, taxes and marketing may not be confident in his or her ability to start and run a successful venture.
A main advantage to a MLM venture is that new business owners get the benefit of working with experienced consultants who will share their knowledge at no extra charge. MLM members can take advantage of this service indefinitely. Other business activities, such as research and development, inventory, shipping, sales taxes and payroll, are also handled for the business owner, and at a nominal cost.
The four ways that MLM eliminates start up fears listed here give a prospective entrepreneur good reasons to consider this business model. It provides the benefits of running a business while lowering the risks associated with a new venture.
Advice on what makes business blogs work by three who know: George Kosch, Sandi Hunter and Dr. Jeffrey Lant.
by Dr. Jeffrey Lant
Today , April 19, 2011, is a special day for the three members of the Worldprofit blog writing team. Today we completed writing 200 business blog articles, a project which began in June, 2010. The response to these articles has been nothing short of spectacular, so we decided to discuss the reasons why this has occurred and what it means for you and your business blog.
1) Be clear on the objective.
We are focusing this article on blogs created by businesses. Their objective is simple: make money. No business blog should ever be created which has some supposedly “better” purpose. It’s easy to forget this purpose; it doesn’t take much to unfocus a blog. That’s why we suggest posting this message prominently in your office: “It’s the money, silly.” A variation of this message helped Billl Clinton (a notoriously diffuse individual) from going off theme and was influential in putting him in the Oval Office. This message will also work for you.
2) Designate a good writer to produce your blog’s content.
Business blog copy must be clean, clear, accurate. That means designating a writer with business writing experience. An experienced copywriter is perfect. They know how to write copy that sells… which is just the copy you need.
3) If you cannot find a copywriter, become that copywriter yourself.
Successful copy is based on just 4 important words:
YOU GET BENEFIT NOW.
The “you” is your reader, the person you need your blog copy to motivate to contact you.
“get” is there to remind you that copy is always about what the reader (your past, present and future customer) gets from you.
“benefit” is the specific thing they get from each article you publish.
“now” is when you want the reader to respond, reminding yourself that there must always be one or more offers in each blog issue, such offers being intended to stimulate the immediate reader response which must always be your objective.
4) Master search engines.
Writing business blogs means finding and using a never ending supply of data, information, research findings, quotations of note, etc. Blogs eat up lots and lots of information.
This means becoming expert at finding pertinent data from search engines. Surprisingly we discovered that many business blog writers do not use and therefore do now know how to ensure best results from search engines. That problem must be recognized and overcome ASAP.
Successful business writers know how to write articles with data “holes” in them, “holes” they can quickly fill by accessing search engines… without ever leaving the computer. Given the fact that not so many years ago, business writers had to use specialized business libraries, a cumbersome process at best, search engines have made all the difference in getting important data quickly and easily, all at your fingertips.
5) Always have a lead article, the focus of each individual issue.
We have found in practice that each blog issue should be anchored by a major article. The length we recommend is 1,500 words.
This article should be divided into two distinct parts; first, the actual content itself. Second, pertinent follow-up details which advise your reader what is available, its benefits, and how to get it. These follow-up details are crucial and must follow each article. (See below for an example.)
How long does it take for such an article to be researched, written, edited, etc.? Obviously that depends on the amount of research you must do, how quickly you find it, your own skills and speed as a writer, etc. However, we have found that this “anchor” article takes on average 4-8 hours.
6) Always have a “new uses” feature.
You’ve all heard the old adage, “sell the sizzle, not the steak”. That’s why you need a “new uses” feature. Select any of your products and services; then provide at least one detailed blog article on how to get the great results from its use. Remember, people buy products too achieve results; the more practical uses you detail, the more sales you make.
7) Always include customer testimonials, particularly testimonials that provide details on what individual customers did and their positive results.
Customer testimonials work. Thus, make sure you always include one or more in each blog issue. And always make a point in each blog of asking your customers to provide more.
8) Have a “new product” feature… and, as above, ensure the copy focuses on what it does, that “sizzle” again.
Remember, blog copy is about making money by generating reader inquiries and sales. Your readers are glad to read about new products to the extent that the copy introducing them focuses on what the customer gets.
9) Set and keep a fixed blog publishing schedule.
Your readers should expect to see your blog, like clock work, on a published schedule. They should be trained to look forward to it and respond. But if your publishing schedule is erratic, unpredictable, then your reputation will not be enhanced and your sales will definitely suffer. Ouch!
Once you’ve set the schedule, treat it religiously.
10) Always include a very special offer in every issue.
Make it a truly spectacular offer… one available to blog readers only.
Position this offer prominently. It is, after all, eye-popping.
Blogs in general and business blogs in particular are here to stay. Businesses without them are businesses that suffer, having thereby circumscribed sales and growth. Make sure that isn’t you.
One last piece of advice: Make your blog fun read and ALWAYS easy to respond to. If you follow these instructions, your blog will steadily grow in importance as a readily available source of customers and profits. As we can tell you from personal experience, what blogs deliver will truly delight, excite, and enthuse you. A steady stream of new customers and enhanced profits tend to do that…. Get started today and see for yourself.