Posted by Brian Armstrong on June 16, 2013
By Brian Armstrong
There is a lot of attention being paid to the world of internet marketing, but it isn’t as new as some media outlets would like us to believe. Having a corporate internet marketing strategy is more important than ever, and not having one could be costing your business a lot of money. It’s easy to get confused with all of the information floating around on the topic, but let’s try to clear some of it up so you can take advantage of all the internet has to offer you and your business.
“Why are you in business?”
“To make money!”
That’s all there is to it, right. After all, you wouldn’t be in business if you weren’t planning on making money. While that would be one of the reasons you are business, it’s not actually what will make you money. Your customers don’t care about your desire to make money; if they did, they would just give you money without you giving them anything in return. That simply doesn’t happen in the real world.
Your corporate internet marketing strategy has to be based on what your customers want, not what you want. To be more specific, your strategy needs to highlight the benefits to your customer (what they want) so you can generate higher profits (what you want). Before you can give them what they want, you need to know who your ideal customers are and what it is that they really want.
The cool thing is that the internet is an ideal way to get your marketing message out there, and it can be done for a relatively low investment when compared to traditional advertising. Of course you should also include traditional media in your marketing campaigns, but be sure they complement your online marketing and vice-versa.
Internet marketing covers everything you do online that could be even remotely associated with your business. A comment on a message board, a blog post, an update to your personal Facebook page, anything, anywhere will all add to the public perception of you and your business. That doesn’t mean you should be afraid to have an online presence, but it does mean that you should carefully consider everything you say and do online.
There may have been a time when a business, any business, could gain a foothold in the market by simply having a website, but those days are long gone. However, if you don’t have a website and a full corporate internet marketing strategy then you are losing ground to your competition. Speaking of competition, it has changed, too. It used to be that you knew who your competition was and that they were of the same relative size as your business. Today, your competition could be a single person with little more than an internet connection.
It’s debatable whether there was ever time when you didn’t need an online strategy, but there is no doubt that you now need a corporate internet marketing strategy if you wish to have a successful business.
Posted in Internet Marketing | Tagged: Business, Customer, Facebook, Internet marketing, Marketing, Marketing and Advertising, Marketing strategy, Online advertising | Leave a Comment »
Posted by Brian Armstrong on June 13, 2013
If you’re involved in any type of email marketing, you’ve surely heard about the new buzz. . .video email marketing. If this intrigues you and you want to get started with this in your marketing mix, follow the next few tips before you get started.
1. As with anything, start small and experiment. Video email is a very powerful tool. It can show what your products have to offer, help instill trust in customers through video testimonials, and give your email list recipients a total look at what you have to offer. However, start out slowly. Do a short small video to test the waters. Make it something compelling, but not overly-ambitious. Your goal is to start with a video that is inexpensive and works well and that you can create with your own digital camera or Web cam. Once you have an established audience and they’re paying attention, you can pay a little more for highter quality.
2. Going along with those same lines, keep your video short. Keep in mind that, although video email marketing is interesting, the people you are sending it to do not have a lot of time. Try to keep your video in between 30 seconds and 1 minute and keep it as an intro to something better that’s to come in your email.
3. Don’t forget about your email layout and text. In all the excitement of this new medium, it’s understandable that you will focus on your video. But remember that your email still needs links, images and good, compelling text. Although your open rates may increase when you use video email, not everyone will watch it. For this reason, use the video as an enhancement. . .not the whole purpose of the email. That meat should still be in the text.
4. Test it first with your base. Consider sending a video email toa small group of your list first (the ones that usually open your emails). You can even contact them directly first and ask them if they’ll give you some feedback. A different eye can offer you some suggestions that you haven’t even considered.
5. Build a video email subscriber list Some of your email recipients will prefer the new video way of communicating and other won’t so it’s a good idea to seperate the two. One way to do this is to ask all of your readers what they prefer and then just divide them up.
Video email marketing is still very new and unestablished, but it’s definitely unique and can open up new ways to brand yourself, make new sales and raise interest in your products and services. Again, you do want to start small and be patient. Don’t get discouraged if people don’t seem to be interested. This new medium may be the new standard before long so it’s a good idea to wet your feet with it right now.
Posted in Home Business | Tagged: Business, Electronic mailing list, Email, Email marketing, Internet marketing, Marketing, Marketing and Advertising, Marketing Services | Leave a Comment »
Posted by Brian Armstrong on June 8, 2013
If you are a new affiliate marketer you have probably already realized that in order to make money you will have to not only drive as much traffic as possible to your website but also to capture your visitors contact information so that you can build a relationship with them. This is where email affiliate marketing comes in.
It might be depressing but it’s true, upwards of 98% of the visitors you drive to your website aren’t going to buy anything and most likely won’t ever come back. That means a lot of extra work for you when it comes to getting traffic. How much better would it be if you could somehow have multiple contacts with these website visitors so that you could build trust with them and they would eventually buy from you?
When you install a simple opt in form on your website you have the ability to encourage your visitors to sign up to receive your email messages. If you use this tool properly you will be able to turn many more of these visitors into customers.
You’ve probably heard that it can take anywhere from 7 – 10 contacts with someone before they’re comfortable enough with you to buy from you. In order to get them to open and read your emails so that you can build a relationship with them you have to always offer them something of value. you cannot just use your emails as a chance to make a sales presentation. If you do, they will opt out of your list and you will have lost them forever.
Make sure that you step outside of yourself and offer your email list something that will truly benefit them, not you. By providing them great and helpful information you are proving to them that you are not only an expert in your field but also that you can be a trusted resource who can provide them with what they need in order to accomplish whatever it is they want to accomplish.
To get them to sign up for your list you can offer them a report or a short mini course. No matter what you offer as an incentive the same rules apply: make it something of real value that will help your subscriber in some way.
There is a lot of free information floating around the internet. It isn’t enough anymore to just offer someone something for free. It has got to be something unique that offers a lot of perceived value.
This same principle applies when you are preparing your follow up email messages. Whatever you include make sure it offers your subscribers useful information that isn’t readily available elsewhere.
The best way to monetize your email list is to include a post script at the end of each of your messages that includes a link to a product or service that will help them further.
Most of us want to make more money and when it comes to email affiliate marketing the biggest thing you can do to increase your income is to take the time and effort to build a trusting relationship with your email list subscribers. People are always much more likely to buy from a friend that they trust than they will from a stranger.
Posted in Internet Marketing | Tagged: affiliate marketing, Business, Electronic mailing list, Internet marketing, Marketing, Network affiliate, Opt-in email, Website | 4 Comments »
Posted by Brian Armstrong on May 12, 2013
Marketing is really the lifeblood of any successful business. Without it, there are no customers; with no customers, there are no profits; with no profits, the business fails. The good news is that there are many methods of online marketing promotion that can fit into any budget. However, your initial budget isn’t the only factor, as you should also consider the return on your marketing investment.
1. Article marketing. People go online for a number of reasons, but one of the most common is to search for information. You are seeing how powerful this search for information is right now, because there’s a good chance you are reading this article because you want to know more about online marketing promotion.
One of the benefits of article marketing is that it helps establish you as an expert in the minds of your prospects. However, that is only one aspect of article marketing. The other purpose of using articles is to get links back to your website. Articles are usually rich in keywords, and that can give you a big boost as far as search engine optimization goes.
2. Search engine optimization (SEO). When people look for information, they are likely to go to a search engine to locate what they are looking for. Human behavior means that they will also click the most on the links that appear closest to the top of the first page of the search engine results. There are several things that you can do to help how high your site ranks.
There is on-site and off-site SEO. On-site search engine optimization covers all of the things that you actually do on your site. You can use heading tags, use the right keywords, emphasizing text, and how you do your internal linking are just a few of the things you can do. Off-site search engine optimization are the things you do on other sites, or that others do for you. As mentioned earlier, articles marketing is one that this is done, but it’s not the only way; getting high-quality links back to your site is important too. If you have time, you can set up a network of sites that all feed on each other and have the purpose of pointing to your main site that you are trying to rank for.
3. Pay-per-click (PPC). This method can be a bit risky, but very rewarding when you do it right. The way it basically works is that you create a small (usually) ad that will be displayed across a network of sites, and you only pay when somebody clicks on your link. Creating an ad that leads to sales is the key to making it work.
These are only a few of the more common methods of online marketing promotion. You can use any of them that you wish, but it’s also a good idea to add more methods to get the most out of your marketing campaigns.
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Posted in Home Business | Tagged: article marketing, Business, Internet marketing, Marketing, Online advertising, Pay per click, Search engine optimization, Web search engine | Leave a Comment »
Posted by Brian Armstrong on April 21, 2013
Can You Really Make Money Doing Nothing With Internet Marketing
The short answer is a resounding “NO”! At least not if you are new to marketing online. Not at first. But most everyone dreams of being able to make money doing nothing. And internet marketing can be used to eventually make passive residual income. Residual income is income that continues to be generated after the initial effort has been expended. So, if you work hard and do things right in the beginning, you will continue to earn off of this effort, even long after you have moved on to other things.
Success in internet marketing usually comes very slowly. You could go on for years without seeing any return, but if you are consistent and continue to work at it, you will gradually begin to see the money rolling in. And once this happens, you will see the snowball effect take place and eventually you will be able to make money doing nothing!
So what do you need to work at? You need to bring traffic to whatever it is that you are promoting – to your blog or website or to your affiliate product website. The more people you can get to your website, the more sales you will make.
So what are some of the pros and cons of internet marketing?
First of all, if you prefer to have a regular “guaranteed” paycheck where the amount of time you put in equals the amount of money you receive, internet marketing is probably not for you. If you don’t like to study and learn new things, learning internet marketing is probably not for you. If you need someone else to motivate you or manage your activities, internet marketing is not for you.
One of the most obvious pros of internet marketing is that you don’t have a boss telling you what to do. You work for yourself and make all the decisions. Being able to work whenever and wherever you please is a great goal to shoot for.
Your pay is not an hourly wage or salary so there is no limit to how much money you can make. Let’s say for example that you decide to write your own e-book (it may sound difficult to you now but this is a very attainable goal if you do just a little bit of training). You spend a lot of time on this e-book and then you make money off of the sales for years to come – you just need to make sure that you are driving traffic to the sales page of your e-book.
This is what passive residual income is. . .and it is one of the greatest benefits that internet marketing offers. Putting out or representing a quality product once or twice a year will have a great impact on your income for the months or years, even if you’re not working. Again, that’s how you can make money doing nothing.
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Posted in Home Business | Tagged: E-book, Internet marketing, make money, Market, Money, Online advertising, Passive income, Wage | Leave a Comment »